Brand identity
Latest update:
Scott Shea:
'When I worked at Symantec in the Peter Norton Group in Santa Monica in
1995 I was told they really wanted to get his picture off of the box
as the royalties were too high (reportedly $1 per box but I never did
confirm that). They had started the process of minimizing its use so
that they could wean the customer off of seeing the image. Still
customers loved seeing the picture so there was a constant tension.'
Tags: quote, ойті
Authors: ag